From Dream to Reality: Start Your Fashion Journey at Dehradun's Premier Design Institute
fashion design courseHere's an overview:
- Introduction to Fashion Designing as a Career
- The Importance of Selecting a Top Fashion Institute
- Criteria for Evaluating Fashion Designing Institutes
- A Closer Look at Dehradun as an Educational Hub
- Top Fashion Designing Institutes in Dehradun: An Overview
- Comparative Analysis of Dehradun's Fashion Institutes
- Understanding Curriculum and Specialisations
- Industry Linkages and Internship Opportunities
- Success Stories: Alumni of Dehradun Fashion Institutes
- Facilities and Infrastructure: A Crucial Factor
- Faculty Expertise and Teaching Methodologies
- Costs and Scholarships: Financing Your Education
- Entrance Exams and Admission Process Simplified
- Student Life in Dehradun: Beyond the Classroom
- Graduate Outcomes and Employment Prospects
- Closing Thoughts: Making an Informed Decision
Introduction to Fashion Designing as a Career
Fashion designing is an exciting and dynamic career choice, merging creativity with commercial acumen. This profession involves the art of applying aesthetics and natural beauty to clothing and accessories, influenced and guided by social and cultural attitudes, and has varied over time and place. Those with a flair for style, an eye for colour and texture, and a pulse on emerging trends can find a rewarding career in fashion design.
At its core, fashion designing is about:
- Creativity and Innovation: The creation of original clothing and accessories, bringing new ideas and unique designs to life.
- Understanding Trends: Keeping abreast with the latest fashion trends and understanding consumer preferences to design relevant products.
- Technical Skills: Acquiring skills in drawing, pattern making, draping, sewing, and use of computer-aided design (CAD) software.
- Material Knowledge: Gaining insight into different fabrics, embellishments, and materials to make informed design choices.
- Project Management: Overseeing the design process from conception through to final production, often working within strict timelines and budgets.
As a profession, fashion designing offers a multitude of roles including but not limited to fashion designers, textile designers, fashion illustrators, and fashion stylists. Each role plays a vital part in the journey from conceptualisation to the final product that makes its way to retail stores and ultimately, the consumer's wardrobe.
Entering the industry requires not just talent and passion, but also formal education and training that hones one's skills, shaping designers capable of leaving a mark in this highly competitive field. Premier design institutes, such as the one in Dehradun, provide aspiring designers with the tools, knowledge, and networking opportunities to turn their dreams of a fashion career into reality. They serve as incubators for new talent, fostering innovation while providing a solid foundation in the business aspects of the fashion industry.
The Importance of Selecting a Top Fashion Institute
Forging a successful career in the competitive world of fashion hinges on a robust educational foundation. A top-tier fashion institute serves as a vital springboard for aspiring designers, equipping them with the requisite skills to transform their raw talent into professional expertise. In the pursuit of fashion excellence, selecting a preeminent institute is paramount for several compelling reasons.
Firstly, a leading fashion school offers an updated curriculum that seamlessly integrates traditional design principles with cutting-edge trends and technologies. This symbiosis ensures that graduates are well-versed in contemporary practices, positioning them effectively in the dynamic fashion landscape.
Next, the credibility of a distinguished institute often attracts a faculty of professionals who are not just educators but also industry veterans with a wealth of practical knowledge and network connections. These mentors provide invaluable insights, guidance, and often facilitate pivotal networking opportunities which are essential for career advancement.
Moreover, a premier institute typically boasts of state-of-the-art facilities, from well-equipped workshops to advanced design software, which are crucial for honing the technical skills demanded by the fashion industry.
Internships and industry placements are another significant advantage offered by elite institutions. Students gain hands-on experience, which is instrumental in bridging the gap between academic learning and real-world application.
Lastly, the reputation of a top fashion school amplifies the credibility of its graduates. Holding a degree from a prestigious institute often opens doors to exclusive job markets and high-profile collaborations, thus setting the stage for a promising career trajectory.
In summary, the choice of fashion institute is a decisive factor that can significantly influence a designer's future prospects. Pursuing education at Dehradun's premier design institute promises aspiring fashionistas a comprehensive platform to launch a vibrant and successful career in the fashion industry.
Criteria for Evaluating Fashion Designing Institutes
Choosing a fashion designing institute is a pivotal decision for aspiring fashion professionals. An array of criteria should be taken into consideration to ensure the institute will foster growth and success:
Accreditation and Recognition: The institute must be accredited by recognised education authorities and should have industry recognition. This ensures the quality and relevance of the education provided.
Curriculum and Specialisation: Assess whether the institute offers a comprehensive curriculum that aligns with current industry demands. Specialisation options allow students to tailor their education to specific career paths.
Faculty Expertise: Instructors should be experienced professionals with a strong connection to the fashion industry. Their knowledge and insights are invaluable for nurturing the next generation of designers.
Infrastructure and Facilities: Well-equipped facilities such as sewing labs, design studios, and software for computer-aided design (CAD) are instrumental in providing practical experience.
Industry Connections: Institutes with robust ties to the fashion industry can provide opportunities for internships, live projects, and networking, which are crucial for career building.
Placement Record: The track record of graduate placements reflects the institute’s reputation and the effectiveness of its career services.
Alumni Success Stories: Successful alumni serve as testimonials to the institute’s ability to prepare students for the fashion industry.
Location: Proximity to fashion hubs can provide exposure to fashion shows, events, and cultural influences that are important for a designer’s education and inspiration.
Student-to-Teacher Ratio: A lower ratio allows for more personalised attention, which is beneficial for artistic courses like fashion design.
Financial Aspect: Tuition fees, scholarship opportunities, and financial aid options must be considered to ensure the institute is a financially viable choice.
Evaluating these aspects will guide aspirants toward making an informed decision on the pursuit of their fashion dreams through a reputable institution like Dehradun’s premier design institute.
A Closer Look at Dehradun as an Educational Hub
Dehradun, the capital of Uttarakhand, India, has long been distinguished for its outstanding educational facilities and serene learning environment. Nestled in the foothills of the Himalayas, the city exudes a congenial combination of natural beauty and an academic atmosphere, which significantly contributes to its reputation as a premier educational hub.
The city is home to several prestigious schools, such as The Doon School and Welham Girls' School, which have been instrumental in moulding the intellectual and moral fabric of their students. Dehradun also boasts a number of renowned universities and institutes that cater to higher education in various disciplines. These institutions include the Indian Institute of Remote Sensing (IIRS), Forest Research Institute (FRI), and the University of Petroleum and Energy Studies (UPES), which attract students from all over the country and abroad.
Diverse Educational Offerings: Dehradun is a city that offers a wide array of educational options ranging from natural sciences, engineering, and technology to liberal arts and law. Moreover, it has now become a thriving center for fashion and design education, meeting the industry's increasing demand for creative and skilled professionals.
Supportive Infrastructure: The city's infrastructure supports an education-focused lifestyle with ample libraries, research facilities, and numerous bookshops. This ecosystem provides an immersive educational experience, all the while encouraging innovation and creativity.
Natural Environment Conducive to Learning: The tranquil environment of Dehradun provides an ideal setting for students to focus on their studies without the distractions typically found in more urban settings. The city's picturesque surroundings and mild climate make it an inviting place for intellectual pursuits.
Accessibility and Connectivity: Dehradun is well-connected to major cities in India by road, rail, and air, thereby facilitating ease of access for students from different parts of the country. Its strategic location ensures that while it is an oasis of calm, it is not isolated from the rest of the world.
In sum, Dehradun offers a composite environment where educational aspirations can be nurtured and transformed into reality, making it a fitting location for a premier design institute aimed at shaping the fashion industry's future luminaries.
Top Fashion Designing Institutes in Dehradun: An Overview
Dehradun, a city known for its scenic beauty, is also making its mark in the world of fashion education. Aspiring designers can explore several institutes that offer courses ranging from basic to advanced levels. These institutes blend theoretical knowledge with practical expertise to prepare students for the competitive fashion industry.
CRAFT Empowering Careers: One of the leading design schools in the region, it offers a comprehensive B.Des (Bachelor of Design) program, delivering a blend of creative design practices and theoretical learning.
Dreamzone Dehradun: With a focus on creating industry-ready professionals,Dreamzone Dehradun provides a BA in Fashion Designing that emphasizes hands-on training and conceptual understanding.
CAD Centre Dehradun: This institution provides a Bachelor’s in Fashion Design with a curriculum that integrates modern fashion trends with traditional design concepts.
Each institute has its unique approach towards fashion education, engaging students with workshops, internships, and interaction with fashion industry leaders. Curriculum at these institutes is regularly updated to stay in sync with the ever-evolving fashion trends and market demands. Students are nurtured to develop a personal style and a strong portfolio that stand out in the global fashion sphere. These institutes make Dehradun not just a fashion education hub but also a launchpad for emerging designers.
Comparative Analysis of Dehradun's Fashion Institutes
When evaluating Dehradun’s fashion institutes, several factors play a crucial role. Prospective students should consider the curriculum, industry links, faculty expertise, infrastructure, and placement records.
Curriculum Diversification: Top-tier fashion institutes in Dehradun offer a comprehensive curriculum that not only covers the fundamentals of design but also includes advanced modules in fashion marketing, management, and technology. Institutes may vary in the specialisations and electives they offer, which allows students to tailor their education to their career goals.
Faculty and Mentorship: A strong faculty is key in delivering quality education. Institutes that employ instructors with industry experience and a record of mentorship are likely to provide enriched learning opportunities. Adjunct professors and visiting lecturers can offer additional insight into the evolving fashion world.
Infrastructure: Modern infrastructure is indispensable for fashion education. This includes well-equipped studios, cutting-edge design software, and material labs. Institute facilities that mimic real-world design studios often give students a competitive edge by allowing them to familiarise with the industry-standard tools and practices.
Industry Connections: Institutes with robust links to the fashion industry facilitate internships, guest lectures, and workshops with professionals and brands. These connections can lead to collaborative projects and, most importantly, employment opportunities after graduation.
Placement Success: The ultimate test of an institute’s effectiveness is its placement record. Institutes that exhibit high placement rates within reputable design houses, brands, and retail companies signify a strong industry reputation and a curriculum relevant to employers’ needs.
Individuals considering a career in fashion need to analyse these critical aspects to choose an institute that aligns with their ambitions and will support their transition from dream to reality in the fashion industry.
Understanding Curriculum and Specialisations
The curriculum at Dehradun's premier design institute has been thoughtfully crafted to provide students with a comprehensive understanding of the fashion industry. From the history of fashion to the latest design technologies, the program covers all aspects essential for a budding fashion designer. The coursework is structured to ensure that students gain both theoretical knowledge and practical skills.
Specialisations within the curriculum allow students to tailor their education to their interests and career goals. These specialisations range from textile design, fashion communication, accessory design, to fashion marketing and management. Each specialisation branches into a detailed study of its area, enabling students to dive deep into their chosen field.
Here's a glimpse of what each area of study offers:
- Textile Design: Focuses on fabric development, printmaking, and understanding material properties.
- Fashion Communication: Concentrates on branding, visual merchandising, and creative writing within fashion.
- Accessory Design: Teaches the art of creating fashion accessories such as jewellery, shoes, and bags.
- Fashion Marketing and Management: Offers knowledge on the business aspect, including marketing strategies and brand management.
This curriculum is further strengthened by interactive sessions with industry experts, internships, and projects that provide real-world experience. The objective is not only to impart education but also to instil the creativity and entrepreneurial spirit necessary for the fashion world.
Choosing the right specialisation is crucial as it paves the path for future career opportunities. Aspiring fashion professionals are encouraged to consider their strengths, interests, and the demands of the marketplace when deciding on their specialisation. With the right combination of curriculum and specialisation, students at Dehradun’s design institute can transform their passion into a successful career in fashion.
Industry Linkages and Internship Opportunities
Securing a robust network of industry linkages is a cornerstone of Dehradun's premier design institute, ensuring that students are not merely educated in theory but are entrenched in the real-world dynamics of the fashion sector. These collaborations span across a wide array of fashion houses, designers, retail brands, and textile companies, offering students a comprehensive industry exposure.
- Students engage with veterans and entrepreneurs through guest lectures, seminars, and workshops.
- Live projects form an integral part of the curriculum, acquainting learners with real-world challenges and industry standards.
- Strategic partnerships with fashion influencers provide mentorship and contemporary trend insights.
Internship opportunities, a crucial aspect of the fashion programme, act as a gateway to practical experience and professional networking. The institute facilitates placements within esteemed organizations, ensuring students apply their classroom knowledge to real industry situations and gain invaluable work experience before graduation:
- Tailored internship matching to align student's skillset and interest with the appropriate brand.
- A dedicated career services team assists with resume building, interview preparation, and portfolio development.
- Post-internship reviews help students reflect on their experiences, learning outcomes, and areas for improvement.
Through these linkages and internships, Dehradun's premier design institute ingrains students into the very fabric of the fashion landscape, transforming their dreams into tangible success within this vibrant industry.
Success Stories: Alumni of Dehradun Fashion Institutes
The fashion education scene in Dehradun has cultivated numerous talents who have soared to great heights in the fashion industry. Successful alumni have become beacons for aspiring designers, illustrating the potency of these institutions in nurturing world-class professionals.
Anjali Mehta: A graduate of the class of 2010, Anjali is now a prominent fashion designer in Mumbai, known for her sustainable clothing line. She has showcased her work at major fashion weeks and has been featured in various high-profile magazines.
Rohan Khanna: Specialising in luxury menswear, Rohan's brand has become synonymous with sophistication and elegance. Since his graduation in 2014, his collections have adorned the racks of several international boutiques.
Priya Singh: Priya's journey from a fashion student to owning a successful online fashion retail platform is nothing short of inspirational. Her brand, launched in 2016, celebrates traditional Indian textiles with a modern twist.
Siddharth Basu: After specialising in fashion photography, Siddharth's lens has captured iconic images for top fashion houses and ad campaigns. His work is frequently seen in leading fashion publications, nationally and internationally.
Aditi Shukla: In 2019, Aditi launched her own fashion-tech startup, which integrates AI with customer's shopping experiences. Her innovative approach has garnered acclaim and several awards within the tech and fashion realms.
Each story is a testament to the comprehensive curriculum, expert mentorship, and hands-on experience provided by the fashion institutes in Dehradun. These alumni exemplify the institutes' commitment to laying down a solid foundation for their students, empowering them to transform their passion for fashion into successful careers.
Facilities and Infrastructure: A Crucial Factor
Embarking on a sartorial odyssey demands not just talent and creativity, but a nurturing environment equipped with state-of-the-art facilities. At Dehradun's premier design institute, this philosophy is taken to heart, as it forms the core of the educational experience.
Cutting-Edge Studios and Workspaces: The institute boasts well-appointed studios for textile, fashion, and accessory design. Students have access to industry-standard sewing machines, pattern-making tables, and space for draping, cutting, and sketching, providing them with the practical skills needed for their future careers.
Technology-Enhanced Learning: Striding at the frontiers of innovation, the institute integrates modern technology into its curriculum. Computer labs equipped with the latest design software ensure that students are adept in both traditional and digital mediums of fashion design.
Resource-Rich Library: A fashion student's journey is underpinned by research and inspiration. With this in mind, the institute offers a comprehensive library housing a treasure trove of books, international journals, and fashion periodicals.
Experiential Learning Environment: Learning extends beyond classroom walls. Workshop areas and auditoriums for seminars and guest lectures by industry professionals provide a platform for real-world exposure and hands-on experiences.
Sustainable Practices: Recognising the importance of sustainability in fashion, the facilities incorporate eco-friendly processes and encourage students to explore sustainable design approaches.
Industry Connection: Facilities are tailored to bridge the gap between academia and industry, with showrooms for student collections and collaborative spaces that foster connections with notable designers and brands.
These meticulously designed facilities are pivotal in shaping the fashion mavens of tomorrow, providing the perfect blend of academic prowess and practical know-how. It's not just about imparting education—it's about crafting an ecosystem where each aspiring designer's dream can bloom into a vivid reality.
Faculty Expertise and Teaching Methodologies
At Dehradun's premier design institute, the faculty is the backbone of the educational journey for aspiring fashion designers. The instructors are not just educators, but industry veterans who bring a wealth of knowledge and first-hand experience from the world of fashion. They are committed to nurturing the next generation of creative minds with a balance of theoretical knowledge and practical skills necessary to excel in the fast-paced and ever-evolving fashion industry.
Diverse Backgrounds: The faculty comprises a dynamic team of individuals who have specialized in varied aspects of fashion such as design, textiles, merchandising, and branding. Their international exposure and ties with fashion houses enhance their teaching, offering students a global perspective.
Innovative Teaching Methods: Lectures, workshops, and interactive sessions form the core of the curriculum. However, the pedagogy goes beyond traditional methods:
- Emphasis on project-based learning, where students work on real-world assignments and develop portfolios that reflect their individuality and preparedness for industry challenges.
- Incorporation of technology in design, leveraging software such as Adobe Illustrator and 3D modelling applications that are critical in today’s digital fashion landscape.
- Regular critiques and feedback sessions, fostering an environment of continuous improvement and peer learning.
Industry Connectivity: The institute prides itself on its strong industry links, ensuring that the teaching content is not just academically sound but also relevant to current trends and practices. Students frequently engage with professionals through guest lectures, internships, and live projects.
Holistic Development: Besides technical skills, the faculty also focuses on the holistic development of students by instilling soft skills such as communication, teamwork, and problem-solving, thus preparing them to be not only fashion designers but also industry leaders.
Costs and Scholarships: Financing Your Education
The path to a career in fashion design requires not only passion and talent but also a substantial investment in education. At Dehradun's leading design institute, quality education comes with a price tag that reflects the comprehensive curriculum and state-of-the-art facilities provided to students. Tuition fees typically cover course instruction, lab usage, materials, and access to industry-standard technology.
Understanding that financial constraints should not hinder aspiring designers, the institution offers a range of scholarships and financial aid packages. These funding avenues are designed to acknowledge academic excellence, artistic talent, and financial need:
Merit-Based Scholarships: Awarded to students who have demonstrated outstanding academic achievement and creative prowess, these scholarships can significantly lower tuition costs and are renewable, contingent upon maintaining a high standard of academic performance.
Need-Based Financial Aid: Tailored for students with a genuine financial crunch, this aid takes into consideration the financial situation of the applicant's family, ensuring that talented candidates are not turned away due to lack of funds.
Work-Study Programs: Offering students the opportunity to gain hands-on experience while studying, these programs allow students to work part-time on campus, helping them to cover some of their educational expenses.
External Sponsorships: The institute actively fosters relationships with industry partners who sometimes sponsor promising students, based on their portfolio and potential contribution to the world of fashion.
Prospective students should begin their financial planning early, researching scholarship deadlines and eligibility criteria carefully. Consulting the institute's financial aid office is advisable, as they can provide personalized guidance on applying for scholarships and navigating the costs associated with a world-class fashion education. Through careful planning and determination, the financial hurdle can be overcome, setting the stage for an aspiring designer's journey from dream to reality.
Entrance Exams and Admission Process Simplified
Embarking on your fashion education at Dehradun's premier design institute begins with a straightforward admission process tailored to assess your passion and aptitude for design. The institute has established a series of steps to ensure a seamless transition from aspiring student to enrolled candidate.
Application Submission: Interested candidates must first complete an online application form, available on the institute's official website. Ensure that you provide accurate personal details and educational qualifications.
Entrance Examination: Following the application, students are required to sit for an entrance examination. This exam is designed to gauge creativity, perceptual skills, and basic aptitude in design concepts. Practice papers and syllabi are provided beforehand to support your preparation.
Portfolio Review: A well-curated portfolio showcasing your artistic skills and design sensibilities is mandatory. This component of the admission process allows the institute to understand your unique style and potential as a designer.
Personal Interview: Shortlisted candidates are invited for a personal interview. This is an opportunity for you to demonstrate your passion for fashion design and discuss your portfolio in detail. It also allows the admissions team to assess your communication skills and commitment to the field of design.
Admission Offer: Successful candidates will receive an admission offer via email, which will include details on the next steps, such as enrollment deadlines, fee structure, and any necessary documentation.
Enrollment Confirmation: To secure your spot, confirm your enrollment by submitting the required documents and paying the fees as per the institute's guidelines.
Remember, the admissions team is at hand to guide you through each step, ensuring that your journey into the fashion world is as smooth as it is exciting.
Student Life in Dehradun: Beyond the Classroom
While the rigorous curriculum at Dehradun's premier design institute will hone the skills necessary for a future in fashion, student life in Dehradun offers a holistic experience that extends well beyond the academic realm. The city, nestled in the foothills of the Himalayas, provides an ideal backdrop for creative minds to explore and be inspired.
Cultural Immersion: Dehradun is a melting pot of diverse cultures, which reflects in its local festivals, cuisine, and art. Students can immerse themselves in the local Garhwali culture, experiencing traditions like the seasonal festivals of Basant Panchami or the unique Gharwali folk music and dance.
Outdoor Activities: The city's picturesque setting offers a range of outdoor activities. From trekking in the Mussoorie hills to picnicking by the Robber's Cave or Sahastradhara, students can find ample ways to relax and reconnect with nature.
Cafés and Hangouts: Dehradun has a burgeoning café culture, with many establishments becoming hotspots for students to socialise and collaborate on projects. The relaxed ambience of these cafés, coupled with their eclectic menus, provide the perfect setting for brainstorming and networking.
Art and Exhibition Spaces: The city houses several art galleries and exhibition spaces where students can showcase their work or draw inspiration from the artworks of others. Visiting exhibitions can also provide insights into the latest trends and techniques within the fashion industry.
Community Engagement: Students often engage with the local community through volunteering opportunities and cultural exchanges, which can enrich their understanding of sustainable and ethical fashion practices.
Dehradun's environment fosters creativity and provides fashion students with a breadth of experiences that shape their personal and professional growth, ensuring their educational journey is as vibrant and dynamic as the fashion world they aspire to enter.
Graduate Outcomes and Employment Prospects
Students stepping out of Dehradun's Premier Design Institute embark on a professional journey with a fashion portfolio that resonates with industry standards. The institute’s dedicated career services ensure that graduates are well-positioned to secure employment in a competitive market. Here are key aspects of the employment prospects for graduates:
Industry Connections: Strong ties with leading fashion houses and design firms provide a direct channel for graduates to immerse themselves in the industry. These connections often lead to internships, freelance opportunities, and full-time roles within prestigious companies.
High Employment Rate: Graduates from the institute enjoy a high rate of employment, with many securing positions before completion of their studies. This underscores the institute’s commitment to preparing students to meet the needs of the fashion industry.
Diverse Roles: The curriculum is designed to prepare students for a variety of roles within the fashion sector such as designers, brand managers, fashion merchandisers, and product developers.
Global Opportunities: With the globalised nature of fashion education provided, alumni find themselves working not only within domestic brands but also in international fashion capitals, enhancing their career prospects.
Entrepreneurial Support: For those inclined towards setting up their own labels or boutiques, the institute offers business acumen and entrepreneurial training as part of the curriculum. This ensures graduates are equipped to launch and sustain successful ventures in the fashion world.
Continual Professional Development: The institute places significant emphasis on lifelong learning, offering alumni access to workshops and seminars to further their skills and stay in tune with evolving trends.
Graduates become part of an alumni network that spans across the fashion industry, boosting their professional journey long after they leave the institute’s halls. The skills acquired and the accomplishments achieved at Dehradun's Premier Design Institute form a robust foundation for a flourishing career in the dynamic and creative realm of fashion design.
Closing Thoughts: Making an Informed Decision
When standing at the crossroads of creativity and career, choosing the right path is pivotal. Dehradun's premier design institute beckons those who dare to dream with a promise of transforming passion into a profession. The journey through the fashion world is intricate and demands not just a flair for aesthetics but also a steadfast commitment to learning and growth.
Prospective students are encouraged to consider the following before embarking on their fashion education:
Evaluate the Curriculum: Scrutinise the courses offered to ensure they align with your career goals. The best programs provide a balanced mix of theoretical knowledge and practical exposure to the real-world scenarios.
Assess the Faculty: The expertise and experience of the instructors are crucial. Seek out mentors who will not only teach but inspire and push the boundaries of your creativity.
Consider the Resources: Facilities from cutting-edge design software to extensive fabric libraries can significantly enrich the learning experience. Make sure the institute offers resources that cater to all aspects of fashion design.
Understand the Industry Links: Strong connections within the fashion industry facilitate internships, guest lectures, and eventual employment opportunities. An institute with robust industry links offers a vital foothold in the competitive fashion landscape.
Reflect on Location: Dehradun's serene setting could be a nurturing environment for creativity, offering a balance of focus and inspiration that bustling metropolises might not provide.
Making an informed decision means weighing these factors carefully against personal aspirations and circumstances. For those with a clear vision and unyielding determination, Dehradun's premier design institute awaits to wield the tools necessary to carve out a future as vibrant and dynamic as the world of fashion itself.
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